As a branch of graphic design, product packaging has become an industry in its own right, with multinational design agencies employing hundreds of designers to create strong brands through packaging and branding. It’s almost exclusively used for creation. Product packaging is a growing category waiting for talented designers to expand their portfolios. But discernment is not enough when designing for this challenging field. Let’s take a look at what a good packaging design looks like.
Clarity and simplicity
Next time you go to the supermarket, pick up the shelf of your choice and look at some products. Take a close look at each product and ask yourself two straightforward questions.
- What is this product used for?
- What is the brand behind it?
It is an excellent example of a simple, straightforward, and highly unique product packaging design. You’d be surprised how difficult it is to find answers to these fundamental questions in four seconds, the longest time the average consumer spends on a shelf for a product. We’ve also seen some products make broad claims about their efficacy without a clear brand name. You’ll also find some products that look good from the outside. However, they do not explain what is inside the cartridge packaging box. You may also find the packaging of cleaning products suitable for children’s juices.
Know your target market.
Perfect product packaging and labels appeal to the target market. It means that you need and want to understand your customer’s needs better than anyone else. Is the product aimed at upper-class women? Packaging and its contents must match what is offered by this group. A luxurious box with gold leaf or a classic plain box with serrations might be a good choice.
Are your products designed to help young women and men seeking adventure? The boxes should then reflect the lifestyle and interests of the target group. Packaging should also visually match the product being sold. If you’re selling a fruity, tropical fragrance, the more colorful the packaging, the more it will stand out. Playfulness is less critical if it’s a luxurious fragrance for a special occasion or red carpet.
The best packaging design is a trademark.
Good packaging is an essential element of a branding strategy. It can make a product stand out on the shelf, increase brand awareness, and make customers want to see what’s inside. It should tell your story and give your brand a narrative. Before designing individual product packaging, you need to establish your brand’s overall style and aesthetic.
Some branding elements to consider when creating your packaging design include:
What colors do you use for your logo, website, brochure, and business cards? Try packing with this unified palette.
Packaging should display a logo so that customers can recognize that the product is part of the brand.
Have you chosen a specific font for your brand? If not, what font did you choose for your website? It should be consistent across all product launches, including product packaging.
Packaging design guidelines can be developed and referenced by designers to ensure everything is consistent with the brand.
Be honest with Clients.
The initial stages of packaging design are often the most challenging, with both the client and the designer trying to represent the product in the perfect way imaginable. It looks like you’re buying chocolate-covered cookies, but you’re accepting regular chocolate-flavored cookies. You use fruit yogurt to represent rich, fresh cherries but with very little fruit in them.
I am painting a ten times better product than misleading and disappointing consumers, which will only lead to bad sales and a terrible brand image. This product may taste good, but the product packaging is misleading. See this site for a comparison of packaged and real food.
That’s what honesty is all about. Consumers don’t care if the product is cheap and straightforward, as long as they know what it is.
Design the packaging to be attractive and attractive.
You want your product to stand out. Even if there is no similar product on the market (you’re lucky!)), you want your product to grab people’s attention. Even if consumers take it home, they are more likely to talk about it and recommend it to others if it doesn’t leave it in the background. Color should complement the product, not contradict it. The typography should be unique yet readable and linked to the product logo.
Unexpected design elements can combine to create visually striking packaging. There’s nothing wrong with breaking the rules to make your packaging more unique, but be careful when doing so. Designed with multiple uses in mind, Packaging needs to look good on the shelf while also being photogenic. This way, they can look good online, in catalogs, and in the media.
Packaging design from packaging stores near me is a large and challenging field, and designers are constantly challenged to combine product originality with sales performance. Packaging is the last message consumers see and their last chance to convince them to buy a product. Clarity, honesty, truth, and the other rules mentioned have played an essential role in the process, but they are by no means the final answer to this question.